A Brand as a Character with Personality

You need this if your brand gets lost among competitors, your ads fail to convert, and clients only choose you because of a low price point. Without clear positioning, you are investing your budget into pretty pictures that don't sell.

Through our collaboration, you will receive a step-by-step roadmap: how to communicate with your clients, what core meanings to broadcast, and how to set trends in your niche. This is the foundation that makes design meaningful and result-driven.

I don't just analyze market and competitor data; I uncover the true DNA of your business—one that resonates deeply with both you and your clients. My approach is to dig deep, allowing your business to capture the widest pool of ideal consumers, grow steadily, and generate profit organically.

What's Included:

• Brand session and strategic briefing
• Market and competitor research
• Target audience analysis
• Brand strategy formulation
• Brand positioning
• Defining brand character and tone of voice
• Developing the brand platform (mission, values, essence, archetypes)
• Presentation of the brand's visual direction
• Creation of 1 final logo concept
• Development of the identity system
• Design for up to 10 brand collateral items
• Creation of a comprehensive Brandbook
• Delivery of files for print and digital environments (ai, eps, svg, png, jpg, pdf)

Timeline: 35–45 business days (approx. 7–9 weeks) Revisions: 1 round of consolidated revisions within the approved concept

And one more thing: Order a Brand Identity package and get 50% off Naming. As a designer, I highly recommend and whole-heartedly welcome a holistic, comprehensive approach to branding.